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Our founders Nicolli and Andrew have the idea to build an AI system called Incite, to help people make better live market decisions. Incite AI combines live accurate data feeds and expert instruction to improve outcomes for all.
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The two founders launch initial version of Incite with access to real-time market data at their office in Hollywood, California.

From our first hire to hitting our first 100 thousand globally diverse users and our first thousand subscribers – it was a year of many firsts, with many more to come.

The Incite team grows to 5 members including engineering, marketing and leadership. Live data capabilities were achieved and we strategically narrowed our focus to global financial markets. Providing more data depth and recency than any other AI platform optimized for live market decisions. It was a year of showing Incite's exceptional value to users.

Incite reached 200 thousand global users. The platform was enhanced with expert industry knowledge at the direction of traders, investors and speculators to tactically enhance live market decisions and maximize positive outcomes.


"When we set out to build Incite, we could never imagine the transformative effect AI would have on every facet of people's lives. And, it's only the begnning."
Nicolli Massachi | Co-Founder & Chairman
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"Our goal with Incite has always revolved around enhancing the lives of our users through data, AI and what we can do with it. There are many people out there who are shooting arrows in the dark, reading and trusting commentary from industry experts, trading without clear understanding of what it takes to succeed, and above all else overwhelmed with information without a lack of direction. People don't know what decision is the correct one. We aim to bring out the best results such that every market participant can maximize profitability and minimize the volatility in their lives."
Andrew Urbanowicz | Co-Founder & Chief Technology Officer

Meet Nicolli Massachi
Canvas Rebel
Stories & Insights
August 8, 2024
"Alright – so today we’ve got the honor of introducing you to Nicolli Massachi. We think you’ll enjoy our conversation, we’ve shared it below. Nicolli, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?"

Meet Nicolli Massachi
Bold Journey
September 26, 2024
"We were lucky to catch up with Nicolli Massachi recently and have shared our conversation below.Hi Nicolli, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?"

Meet Nicolli Massachi Entrepreneur & Innovator
Shoutout LA
December 26, 2023
"Hi Nicolli, can you walk us through the thought-process of starting your business?
The inspiration behind starting my own business stems from a lifelong passion for building and creating, coupled with a desire to provide meaningful solutions and empowerment. As a child, I always found joy in construction and creativity, whether it was with Legos, paper boats, or gaming. This foundation of creativity led me to seek a path where I could build and innovate."

Meet Incite AI
Voyage LA
December 26, 2023
"Hi Nicolli, can you walk us through the thought-process of starting your business?
The inspiration behind starting my own business stems from a lifelong passion for building and creating, coupled with a desire to provide meaningful solutions and empowerment. As a child, I always found joy in construction and creativity, whether it was with Legos, paper boats, or gaming. This foundation of creativity led me to seek a path where I could build and innovate."

Interview with Nicolli Massachi, Founder and CEO of Incite AI
CEO Weekly
March 23rd, 2024
"Could you share specific examples of how your startup positively impacts your customers’ lives?
Nicolli Massachi: Several users of our web-based platform, Incite AI, have reached out and expressed their sincere gratitude. Whereas most brokerages and research platforms are quick to provide people with opinions and news, for many reasons, this approach is generally disjointed from reality and unreliable. Incite AI provides people with clear and reliable decisions. Spending less time worrying about their stock market investment and more time focusing on other productive areas of their lives. Incite AI empowers people with optimal decisions that will compound over time, enhancing their overall financial health over time."

Incite AI
Apple App Store
User Reviews & Ratings
4.7 out of 5
100+ ratings
"No-brainer investment; hands down. After a few test questions I purchased the annual subscription and got the data I needed to execute on winning strategies. Paid for itself with realized gains in just a few weeks! And… since that time they released chat threads and history. Highly recommend."
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Financial investing and trading of securities, stocks, options, futures, currency and cryptocurrency markets may not be suitable for everyone and may involve the risk of losing part or all of your money. INCITE is intended to be used for educational and informational purposes only. We are not a broker/dealer or an investment advisor, and this is not a place for the giving or receiving of financial advice, advice concerning investment decisions, or tax or legal advice. We are not regulated by any financial services regulatory agencies. Past performance, whether actual or indicated by historical results, is no guarantee of future performance or success. Hypothetical performance results and illustrative analysis have many inherent limitations and no representation is being made that you will, or are likely, to achieve profits or losses similar to those shown in this Service and on our Website. Before undertaking any trading program, you should consult a qualified financial professional or registered financial advisor. Please consider carefully whether any investment is suitable for you in light of your financial condition and ability to bear financial risks. Under no circumstances shall we be liable for any loss or damage you or anyone else incurs as a result of any investment activity that you, or anyone else, engages in based upon any information or the content you receive through our Website or our Services. By using the INCITE Services and Website platform, you agree to this disclaimer, and acknowledge and accept the risks involved in trading securities, stocks, options, futures, currency and cryptocurrency markets, and are also acknowledging and agreeing that i) you, and not i) Incite, Inc., are solely responsible for any losses, financial or otherwise, as a result of using this Service, ii) Incite, Inc. shall under no circumstances be liable for any lost profits, lost opportunities, misstatements, or errors contained within this Website or our Services, and iii) Incite, Inc. will not be held liable for data accuracy, unavailability of our Service, or any special or consequential damages that result from the use of, or the inability to use, any or all of the content included on our Website or in our Services.